Asia Uniquely Yours
Founded by Ting Yen, HOJA! Brands has a simple yet profound goal: to make everything from Asia uniquely yours! With an experienced Executive Team and many carefully selected and expertly trained crew, we have what it takes to fulfill that dream and to bring the Asian experience to Pittsburgh, PA, and beyond.
Whether in joining our team as an employee, in brand partnerships, in master franchisee opportunities, or in franchising your own location, there are myriad ways to get involved and to grow with us.
Interested? Contact us to learn more!
With the goal to expand and to provide an unforgettably sublime dining experience to every guest with every visit, our company was born in 2020 in Oakland, Pittsburgh, PA, and rapidly became an area staple. Atarashii (新しい) translates from Japanese to “new,” “fresh,” and “up-to-date;” and we embrace our name in everything we do, with concepts ranging from cafeteria models to fast casual restaurants to revolving sushi bars. Oh, and yes, we know our name is misspelled and only has one “i.” That’s just how we roll!
Our teams are adeptly trained in the art of sushi, poké, and bentō boxes. What makes our company different from other Asian restaurants? Not only does Atarashi aim to serve only the freshest and most delicious of ingredients, but we also make Japanese cuisine accessible, affordable, and customizable. If you don’t see something you fancy on our handcrafted menus, you can build your own masterpiece, and perhaps your unique craving may become our next signature menu item.
The possibilities are endless!
In 1994, Wu-Shih-Lan opened its first “Hand-Shaken Tea” store in Tainan, one of the major cities in Southern Taiwan. Through determination, revision, and precision, the brand became an industry-leader, serving only the highest quality products to its patrons. Twenty-two years later, Wushiland Boba was born from Wu-Shih-Lan's desire to bring their mastered products across the ocean to the Americas – the logo depicting their signature boba carried on the back of a flying fish, many of which are native to Taiwan.
Today, HOJA! Brands carries the same goal — to deliver the authentic and nostalgic tastes of Taiwan to the United States — beginning with Wushiland Boba’s first-ever East Coast location in Pittsburgh,PA, perfectly matching the company’s signature black and yellow with the colors donned by our local sports teams. A taste of Taiwan meets the Steel City.